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Keywords: Company reputation
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Journal Articles
Accounting Research Journal (2022) 35 (2): 145–159.
Published: 26 June 2021
...Xuan Huang; Fei Kang Purpose The purpose of this study is to investigate the association between companiesreputation and their purchase of non-audit services (NAS). Design/methodology/approach This study measures company reputation using the reputation scores from Fortune’s “America’s Most...
Journal Articles
Accounting Research Journal (2018) 31 (2): 232–248.
Published: 02 July 2018
...Xuan Huang; Fei Kang Purpose The purpose of this paper is to investigate how companiesreputation affects their selection of auditors. Design/methodology/approach This paper measures company reputation using the reputation scores from Fortune’s “America’s Most Admired Companies” list...

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