Keywords: Customer loyalty
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Journal Articles
Accounting Research Journal (2010) 23 (2): 124–145.
Published: 14 September 2010
...Sandra Chapple; Lee Moerman; Kathy Rudkin Purpose The purpose of this paper is to present the views and challenges from a range of accounting professionals, regulators and preparers with the introduction of a standardised approach to accounting for customer loyalty programmes (CLPs). It aims...

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