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Keywords: Customer performance measurement
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Journal Articles
An experimental investigation of the impact of using big data analytics on customers’ performance measurement
Available to Purchase
Journal:
Accounting Research Journal
Accounting Research Journal (2022) 35 (1): 37–54.
Published: 26 January 2021
..., this study focuses on customers’ performance measurement (CPM) only and ignores other performance measurements such as employees’ performance measurement and financial performance measurement. Future research can examine these areas. Second, this study conducts a Web-based experiment with Master of Business...
