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Keywords: Diffusion of innovation theory
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Journal Articles
An experimental investigation of the impact of using big data analytics on customers’ performance measurement
Available to Purchase
Journal:
Accounting Research Journal
Accounting Research Journal (2022) 35 (1): 37–54.
Published: 26 January 2021
... discussion was developed through the combination of the diffusion of innovation theory with the technology acceptance model (TAM) that is less developed for the research field of this study. Design/methodology/approach Empirical data was obtained using Web-based quasi-experiments with 104 Egyptian...
