Exploring the determinants of continued use of virtual voice assistants: a UTAUT2 and privacy calculus approach

Dr Francisco José Liébana-Cabanillas, is a Full Professor of Marketing and Market Research at the University of Granada (Spain). His main area of research and interest in the field is the effectiveness of mobile and online banking, Internet consumer Behavior, social media and tourism. He has published articles on these topics in various academic journals, such as International Journal of Information Management, Computers in Human Behavior, Expert Systems with Applications, Tourism Management, Technological Forecasting and Social Change, Financial Innovation and Industrial Management and Data Systems, among others, as well as in national and international conferences (EMAC, AEMARK, Hispanic-Lusitanian Congress in Scientific Management, AEDEM, GIKA, Global Management, etc.). He was also included in Stanford University’s “Ranking of the World Scientists: World’s Top 2% Scientists” in 2020, 2021, 2022, 2023 and 2024.

Elena Higueras-Castillo PhD is an assistant lecturer in the Department of Marketing and Market Research at the University of Granada (Spain). Her key research is related to the adoption of environmentally friendly technologies and the adoption of mobile and online banking. She has published scientific articles in high-impact international journals such as the Journal of Environmental Management, Energy Policy or International of Sustainable Transportation. She has participated in international conferences such as AEMARK and the Hispanic-Lusitanian Congress in Scientific Management.

Rocío Alonso-Palomo has a master’s degree in Marketing and Consumer Behavior from the University of Granada.

Arnold Japutra is a senior lecturer in the Department of Marketing at the University of Western Australia and a research fellow in the Faculty of Business and Economics at Universitas Indonesia. His key research interests are brand management, consumer behavior and relationship marketing in particular in the realm of consumer psychology. His work has been published in peer-reviewed journal articles such as the Journal of Business Research, European Journal of Marketing, Journal of Brand Management, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, and Journal of Consumer Behavior.