Figure 1 Knowledge map for marketing and sustainability stratified by years. Note: Figure 1 , presents the knowledge map created by the VosViewer software with segmentation by years for the search equation we have been working on. Source: Authors’ own work A knowledge map for marketing and sus... More about this image found in Knowledge map for marketing and sustainability stratified by years. Note: ...

Figure 2 Violin plot of the average length of comments scraped from Rappi's® official accounts. Note: Figure 2 , presents the violin plots of the average length of comments made by virtual audiences on the companies' official accounts. Source: Authors’ own work Five violin plots showing averag... More about this image found in Violin plot of the average length of comments scraped from Rappi's® officia...

Figure 3 Word cloud for the most frequent unigrams in the comments scraped from Rappi's® official accounts. Note: Figure 3 , presents the words with the highest level of occurrence in the comments made by the virtual audiences in the companies' official accounts. Source: Authors’ own work Five... More about this image found in Word cloud for the most frequent unigrams in the comments scraped from Rapp...

Figure 4 Relative importance of predictor variables for positive comments. Note: Figure 4 , presents the level of importance of each of the predictor characteristics for the positive comments made by virtual audiences on the companies' official accounts. Source: Authors’ own work Four bar grap... More about this image found in Relative importance of predictor variables for positive comments. Note: Fi...

Figure 5 Relative importance of predictor variables for negative comments. Note: Figure 5 , presents the level of importance of each predictor characteristic for the negative comments made by virtual audiences on the companies' official accounts. Source: Authors’ own work Four bar graphs showi... More about this image found in Relative importance of predictor variables for negative comments. Note: Fi...

Figure 1 Research model. Note: Relationships with solid line arrows report direct effects; relationships with dashed line arrows report an indirect effect. Source: Authors’ own work A diagram representing the research model of customer-brand relationship quality and its effects on customer resp... More about this image found in Research model. Note: Relationships with solid line arrows report direct ef...

Figure 1 Summary of the data structure More about this image found in Summary of the data structure

Figure 2 Holistic framework More about this image found in Holistic framework

Figure 1 Research model. H1 – H2 mediation. H3 moderation. Source(s): Authors’ own elaboration A diagram representing a research model with relationships between servant leadership, knowledge sharing, creative self-efficacy, task autonomy, and innovative work behavior. A diagram of a res... More about this image found in Research model. H1 – H2 mediation. H3 moderation. Source(s): Authors’...

Figure 1 Conceptual framework. Source: Authors’ own work More about this image found in Conceptual framework. Source: Authors’ own work

Figure 2 The vertical dashed line marks the mean importance (0.239, 0.233) and the horizontal dashed line marks the mean performance (75.425%, 71.333%). Source: Extracted from SMART PLS output More about this image found in The vertical dashed line marks the mean importance (0.239, 0.233) and the h...

Figure 3 Study 1 NCA scatter plots. Source: Extracted from SMART PLS output More about this image found in Study 1 NCA scatter plots. Source: Extracted from SMART PLS output