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Keywords: Marketing
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Journal Articles
Academia Revista Latinoamericana de Administracion 1–24.
Published: 02 January 2026
...María Belén Prados-Peña; Esmeralda Crespo-Almendros; Francisco José Liébana-Cabanillas Purpose The purpose of this study is to understand how the integration of artificial intelligence (AI) in advertising and marketing is transforming these fields by improving the efficiency and personalization...
