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Keywords: ARCTIC framework
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Journal Articles
Brazilian Natura & Co: creating cosmetic powerhouse. Empirical evidence of competence-based synergies in M&A processes
Available to Purchase
Academia Revista Latinoamericana de Administracion (2021) 34 (1): 18–42.
Published: 04 September 2020
... process. The current research provides new analyses of recent acquisitions in the global beauty industry where the ARCTIC framework was satisfied and where the ARCTIC model was NOT satisfied by decisive factors to get the acquisition's synergies. It allows readers to contrast two case studies and grasp...
