Keywords: Algoritmos de aprendizaje automático
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Journal Articles

Sustainability and brand polarization in Industry 4.0: a transnational exploratory analysis of social media data using machine learning algorithms

Manuela Escobar-Sierra, Sergio Andrés Osuna-Ramírez
Journal: Academia Revista Latinoamericana de Administracion
Academia Revista Latinoamericana de Administracion 1–29.
https://doi.org/10.1108/ARLA-05-2024-0083
Published: 15 July 2026
... oficiales de Rappi® en cinco países de América Latina. Los datos se analizaron de forma exploratoria utilizando algoritmos de aprendizaje automático, considerando características como longitud, emojis, hashtags y menciones de temas de marca y sostenibilidad. Resultados El estudio concluye que la...
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