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Keywords: Análisis bibliométrico
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Journal Articles
Mapping artificial intelligence in marketing: insights through a two-decade analysis (2000–2024)
Available to Purchase
Academia Revista Latinoamericana de Administracion 1–21.
Published: 09 March 2026
... la literatura reciente de análisis bibliométricos que permitan captar la evolución intelectual y la rápida diversificación de la investigación en este ámbito. Este estudio responde a esta necesidad mediante el mapeo del desarrollo de la AI en marketing entre 2000 y 2024, identificando tendencias...
Includes: Supplementary data
Journal Articles
From algorithms to influence: a global bibliometric analysis of artificial intelligence in marketing communication
Available to Purchase
Academia Revista Latinoamericana de Administracion 1–24.
Published: 02 January 2026
... intelligence Digital advertising Marketing communication Big data and machine learning Análisis bibliométrico Inteligencia artificial Publicidad digital Comunicación de marketing Big data y machine learning M31 Management area: Marketing The application of the following...
Journal Articles
Academia Revista Latinoamericana de Administracion (2024) 37 (3): 355–382.
Published: 29 May 2024
... Bienestar emprendedor Análisis bibliométrico Estructura conceptual L26 I12 Figure 3 Evolution of scientific production and cities in BE, 1992–2021 Regarding the distribution of citation counts achieved by these documents, as shown in Figure 3 (red), it indicates whether...
Journal Articles
Bibliometric analysis of indexed research on corporate social responsibility in Latin America (2000-2017)
Available to Purchase
Academia Revista Latinoamericana de Administracion (2018) 31 (1): 105–135.
Published: 05 March 2018
... análisis bibliométrico de publicaciones académicas sobre RSE y temas relacionados en AL. También es único al abordar los factores institucionales que pueden condicionar la producción intelectual sobre el tema. The evolution of the CSR construct has involved a variety of meanings and variables...
