...João M. Lopes; Sofia Gomes Purpose This study aims to (1) empirically analyse the influence of the perceived usefulness of artificial intelligence chatbot marketing activities on customer–brand relationship (CBR) quality and customer response, and (2) analyse the contribution of CBR quality...

...Jie Chen Purpose This study examines the role of artificial intelligence (AI) in enhancing digital marketing and customer relationship management (CRM) capabilities among e-retailers in Argentina and Mexico. It aims to explore how AI strengthens e-retailers’ capabilities in customer acquisition...

...Tze Kiat Lui Purpose The study aims to examine the impact of artificial intelligence (AI) adoption on bank profitability in Malaysia, focusing on challenges traditional banks face in AI-driven competition. Grounded in the resource-based view (RBV) and dynamic capabilities theory (DCT), it examines...

...Yolanda Casermeiro-Corpas; Francisco Rejón-Guardia; María Vallespín Purpose Integrating Artificial Intelligence ( AI ) into marketing has driven significant transformations, reshaping consumer engagement, campaign management and business strategies. Although previous reviews have examined AI...

...María Belén Prados-Peña; Esmeralda Crespo-Almendros; Francisco José Liébana-Cabanillas Purpose The purpose of this study is to understand how the integration of artificial intelligence (AI) in advertising and marketing is transforming these fields by improving the efficiency and personalization...

.... Corporate finance Insolvency Artificial intelligence Machine learning Finanzas corporativas Insolvencia Inteligencia artificial Aprendizaje automático G32 G33 M41 One of the most recurring researched topics in finance is corporate insolvency, especially after the negative effects...