Keywords: Audience development
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Journal Articles
Academia Revista Latinoamericana de Administracion (2017) 30 (2): 156–172.
Published: 05 June 2017
...Macarena Cuenca-Amigo; Amaia Makua Purpose The purpose of this paper is to review the concept of audience development, analysing differences between a number of countries and identifying common elements that underlie the concept regardless of the context. Design/methodology/approach In addition...

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