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1-4 of 4
Keywords: Bibliometric analysis
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Journal Articles
Mapping artificial intelligence in marketing: insights through a two-decade analysis (2000–2024)
Available to Purchase
Academia Revista Latinoamericana de Administracion 1–21.
Published: 09 March 2026
... from 2000 to 2024, identifying emerging trends, key contributors and persistent knowledge gaps. Design/methodology/approach This study conducts a bibliometric analysis of 2,105 articles published between 2000 and 2024, using the PRISMA method and drawing on Scopus and Web of Science data...
Includes: Supplementary data
Journal Articles
From algorithms to influence: a global bibliometric analysis of artificial intelligence in marketing communication
Available to Purchase
Academia Revista Latinoamericana de Administracion 1–24.
Published: 02 January 2026
... of campaigns. This study analyses scientific output on the application of artificial intelligence (AI) in marketing communication, identifying the main thematic areas, most prolific authors and institutions, collaboration networks and future trends. Design/methodology/approach A bibliometric analysis...
Journal Articles
Academia Revista Latinoamericana de Administracion (2024) 37 (3): 355–382.
Published: 29 May 2024
... on EWB, this article aims to conduct a comprehensive review of scientific article production in this field using bibliometric analysis. Fundamentally, answers to the following research questions are provided: (1) What terms are most commonly used in the publications of EWB research groups? (2...
Journal Articles
Bibliometric analysis of indexed research on corporate social responsibility in Latin America (2000-2017)
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Academia Revista Latinoamericana de Administracion (2018) 31 (1): 105–135.
Published: 05 March 2018
... and relevant. Originality/value This is the first bibliometric analysis of scholarly publications on CSR and related issues in Latin America. It is also unique in addressing institutional factors that may be conditioning intellectual production on the topic. Propósito Este artículo presenta una...
