... from 2000 to 2024, identifying emerging trends, key contributors and persistent knowledge gaps. Design/methodology/approach This study conducts a bibliometric analysis of 2,105 articles published between 2000 and 2024, using the PRISMA method and drawing on Scopus and Web of Science data...

... of campaigns. This study analyses scientific output on the application of artificial intelligence (AI) in marketing communication, identifying the main thematic areas, most prolific authors and institutions, collaboration networks and future trends. Design/methodology/approach A bibliometric analysis...

..., as certain keywords were repeated across multiple decades. The methodological design for the bibliometric analysis in this study consists of five stages (Figure 1). For this, the standard workflow proposed by Zupic and Čater (2015) was used: design, data collection, analysis, visualization...

... and relevant. Originality/value This is the first bibliometric analysis of scholarly publications on CSR and related issues in Latin America. It is also unique in addressing institutional factors that may be conditioning intellectual production on the topic. Propósito Este artículo presenta una...