...Juan Alejandro Gallegos; Arturo Vasquez Purpose The purpose of this paper is to explain student loyalty beyond its customary relationship with student satisfaction by including two relational variables, trust and commitment, two cognitive traits (service familiarity and communication) and one...

..., 2006). Used as a management tool, CSR has proven to be powerful and effective in the implementation of organisational processes (Reficco and Ogliastri, 2009). Corporate reputation Communication Satisfaction Perceived value Image CSR Brand equity reputação corporativa comunicação...