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Keywords: Comportamiento de ciudadanía del cliente
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (4): 600–625.
Published: 12 August 2025
... comportamiento de ciudadanía del cliente y la memorabilidad. Diseño/metodología/enfoque Se empleó un diseño de investigación cuantitativo, utilizando una encuesta estructurada administrada a 278 turistas en Puerto Rico. Los datos se recopilaron mediante una escala Likert de cinco puntos para medir...
