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Keywords: Comportamiento del consumidor
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Journal Articles
Mapping artificial intelligence in marketing: insights through a two-decade analysis (2000–2024)
Available to Purchase
Academia Revista Latinoamericana de Administracion 1–21.
Published: 09 March 2026
... Bibliometric analysis Business evolution Consumer behavior Inteligencia artificial Marketing Análisis bibliométrico Evolución empresarial Comportamiento del consumidor M31 C38 C55 O33 D83 D91 M31 C38 C55 O33 D83 D91 MP-ECSTIA B3-2023/21 Spanish Ministry of Science...
Includes: Supplementary data
Journal Articles
Post-conflict marketing: the role of former conflict stakeholder on post-conflict product/service valuation across countries
Available to Purchase
Academia Revista Latinoamericana de Administracion (2024) 37 (4): 555–577.
Published: 20 August 2024
... Publishing Limited Licensed re-use rights only Post-conflict marketing Conflict stakeholders Victims Armed actors Consumer behaviour Mercadeo del posconflicto Actores del posconflicto Víctimas Actores armados Comportamiento del consumidor J7 M3 O4 In a world facing...
Journal Articles
Perceived value, satisfaction and future intentions in sport services: Putting congruence and brand trust in the equation – linear models vs QCA
Available to Purchase
Academia Revista Latinoamericana de Administracion (2019) 32 (4): 566–579.
Published: 18 November 2019
... Comportamiento del consumidor Brand image is the element that allows all the effort, time and money invested by marketing managers, whether for goods or services, to be transmitted to consumers in a way that can lead to the success or failure of the company. Brand image should be understood as the set...
