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1-3 of 3
Keywords: Comportamiento del consumidor
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Journal Articles
Academia Revista Latinoamericana de Administracion 1–21.
Published: 09 March 2026
... investigación alineadas con las tendencias más recientes. Artificial intelligence Marketing Bibliometric analysis Business evolution Consumer behavior Inteligencia artificial Marketing Análisis bibliométrico Evolución empresarial Comportamiento del consumidor M31 C38 C55 O33 D83...
Includes: Supplementary data
Journal Articles
Academia Revista Latinoamericana de Administracion (2024) 37 (4): 555–577.
Published: 20 August 2024
... Conflict stakeholders Victims Armed actors Consumer behaviour Mercadeo del posconflicto Actores del posconflicto Víctimas Actores armados Comportamiento del consumidor J7 M3 O4 In a world facing a surge in conflicts, particularly the highest since World War II (Figure 1...
Journal Articles
Academia Revista Latinoamericana de Administracion (2019) 32 (4): 566–579.
Published: 18 November 2019
... Comportamiento del consumidor Brand image is the element that allows all the effort, time and money invested by marketing managers, whether for goods or services, to be transmitted to consumers in a way that can lead to the success or failure of the company. Brand image should be understood as the set...
