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Keywords: Consumer sentiment
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (1): 106–133.
Published: 09 January 2025
... las respuestas de satisfacción como de lealtad, este estudio ofrece una contribución única para comprender el comportamiento del consumidor tras fallas en los servicios financieros, con implicaciones prácticas para las estrategias de recuperación del servicio. Consumer marketing Consumer...
