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Keywords: Consumer value creation
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Journal Articles
Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario
Available to PurchaseJorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Ekaterina Zabelina, Andrés Palacio-Fierro, Margarita Velín-Fárez, Marcin Waldemar Staniewski
Academia Revista Latinoamericana de Administracion (2019) 32 (4): 455–471.
Published: 05 November 2019
... of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation...
