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Keywords: Consumption values
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (2): 379–398.
Published: 10 March 2025
...Carlos Arturo Hoyos-Vallejo; Nelson Geovany Carrión Bósquez; Iván Veas González Purpose This study aimed to determine whether the dimensions of the theory of consumption values (TCV), analyzed collectively or individually, influence the attitudes of millennials who intend to purchase organic...
