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Keywords: Creación de valor por el consumidor
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Journal Articles
Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario
Available to PurchaseJorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Ekaterina Zabelina, Andrés Palacio-Fierro, Margarita Velín-Fárez, Marcin Waldemar Staniewski
Academia Revista Latinoamericana de Administracion (2019) 32 (4): 455–471.
Published: 05 November 2019
... Consumer behaviour WhatsApp Mobile instant messaging Consumer value creation Gika Latam 2019 WhatsApp Mensajería instantánea basada en móviles Creación de valor por el consumidor América Latina GIKA-LATAM-2019 Mobile instant messaging (MIM) is among the most influential of current...
