Keywords: Customer centricity
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Journal Articles
Academia Revista Latinoamericana de Administracion (2022) 35 (3): 398–412.
Published: 17 June 2022
... levels of decision-making simultaneously. Besides this, adopting customer centricity does not decrease the importance of managing the performance of brands and products. Therefore, the proposition of a solution able to bridge the gap between these levels of decision-making enhances both the marketing...

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