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Keywords: Desempeño de la empresa
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Journal Articles
Journal Articles
Academia Revista Latinoamericana de Administracion (2022) 35 (1): 20–36.
Published: 19 November 2021
... chain valor de la empresa desempeño de la empresa inercia organizacional intensidad del marketing cadena de valor del marketing Approximately 70% of planned change initiatives fail to achieve their objectives (Beer and Nohria, 2000). Previous research has shown considerable variation...
Journal Articles
Journal Articles
Academia Revista Latinoamericana de Administracion (2020) 33 (1): 147–176.
Published: 25 February 2020
...Silvio Borrero; Alejandro Acosta; Aida F. Medina Propósito Este artículo explora cómo la formulación de la estrategia afecta el desempeño de la empresa y busca determinar si la formulación de la estrategia racional / analítica es más efectiva que la formulación de la estrategia emergente...

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