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Keywords: Destination loyalty
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (4): 600–625.
Published: 12 August 2025
... reinforces positive post-visit experiences, strengthening destination loyalty and word-of-mouth recommendations. This study highlights the growing impact of digital transformation on modern travel behavior. Research limitations/implications This study was limited to a single geographic context, which may...
