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Keywords: Differentiation
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Journal Articles
Grupo Britt N.V.: should it seek to expand business in the USA?
Available to Purchase
Academia Revista Latinoamericana de Administracion (2013) 26 (3): 373–394.
Published: 18 November 2013
... original positioning which had been captured by its slogan “Costa Rica sells Britt and Britt sells Costa Rica.” 20 07 2012 03 04 2013 24 04 2013 © Emerald Group Publishing Limited 2013 Brand management Latin America Internationalization Differentiation Strategies...
