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Keywords: Emerging country
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Journal Articles
Academia Revista Latinoamericana de Administracion (2013) 26 (1): 108–138.
Published: 10 June 2013
... consider the differences between types of innovations. Originality/value This paper highlights and differentiates the marketing innovation with respect to other types of innovations—a topic not widely developed, especially in the agribusiness sector and in emerging countries. With regard...
