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Keywords: Experiencescape
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (4): 600–625.
Published: 12 August 2025
...Marcos Armando Rodríguez-Negrón; Juan Carlos Sosa-Varela; Zoe Santiago-Font; Jose A. Flecha-Ortiz Purpose This study examines the role of experiencescape in shaping tourism service experiences from a customer journey perspective. It explores how the physical environment, service interactions...
