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Keywords: Fan engagement
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Journal Articles
Influence of social media followers on revenues: a pilot study of Europe’s top 20 football clubs
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Academia Revista Latinoamericana de Administracion (2025) 38 (3): 478–496.
Published: 24 June 2025
... al., 2020). These funds allow clubs to acquire top players, renovate facilities, and strengthen fan engagement strategies, fostering both direct and indirect revenue growth (Parganas et al., 2017). Clubs often rely on a combination of match-day income, broadcasting rights...
