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Keywords: Fan engagement
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (3): 478–496.
Published: 24 June 2025
... allow clubs to acquire top players, renovate facilities, and strengthen fan engagement strategies, fostering both direct and indirect revenue growth (Parganas et al., 2017). Clubs often rely on a combination of match-day income, broadcasting rights, and merchandise sales to maintain financial...
