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Keywords: Fashion industry
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (4): 710–727.
Published: 07 October 2025
... communication scenarios including diverse content's effects on this equity's different components. HE are shown to be a key factor affecting brand equity. Firm-created content (FCC) User-generated content (UGC) Hedonic expectations Generation Z Fashion industry Partial least squares-structural equation...
