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Keywords: Financial services
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Journal Articles
Academia Revista Latinoamericana de Administracion (2019) 32 (1): 2–19.
Published: 09 August 2018
... research measured only self-reported knowledge for financial services, the present study examines actual knowledge of the total cost of consumer loans. Second, while previous research for financial services only examined the effects of the use of the price-quality cue and price advertising exposure...
