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Keywords: Freemium
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Journal Articles
Academia Revista Latinoamericana de Administracion (2021) 34 (1): 165–181.
Published: 12 November 2020
...Francisco Layrisse; Ezequiel Reficco; Andrés Barrios Purpose The purpose of this study is to identify how the value dynamics of the freemium business model (BM) play out in a social enterprise. Design/methodology/approach We draw on a multiple case study of two social enterprises –one nonprofit...
