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Keywords: Hedonic expectations
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (4): 710–727.
Published: 07 October 2025
...Aroa Costa-Feito; Guillermo Bermúdez-González; Carmen Rodríguez-Santos; Paula Crespo-Melcó Purpose This study sought to analyze online content's effect on fashion brands for Generation Z consumers. Hedonic expectations (HE) were added to the model to provide a deeper understanding. Design...
