Skip to Main Content
Keywords: Image
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

A causal relationship model linking corporate reputation and customer-based brand equity: A customer perspective

Maria Graça Casimiro Almeida, Arnaldo Coelho
Journal: Academia Revista Latinoamericana de Administracion
Academia Revista Latinoamericana de Administracion (2017) 30 (2): 249–268.
https://doi.org/10.1108/ARLA-09-2015-0253
Published: 05 June 2017
..., 2006). Used as a management tool, CSR has proven to be powerful and effective in the implementation of organisational processes (Reficco and Ogliastri, 2009). Corporate reputation Communication Satisfaction Perceived value Image CSR Brand equity reputação corporativa comunicação...
View article titled, A causal relationship model linking corporate reputation and customer-based brand equity: A customer perspective
Open the PDF for A causal relationship model linking corporate reputation and customer-based brand equity: A customer perspective in another window
Add to Citation Manager for A causal relationship model linking corporate reputation and customer-based brand equity: A customer perspective
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal