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Keywords: Innovation processes
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Journal Articles
Academia Revista Latinoamericana de Administracion (2020) 33 (2): 199–218.
Published: 17 December 2019
... The authors found that when firms manage their innovation processes based on sensing opportunities and reconfiguring their tangible and intangible assets, they are more likely to improve on four innovation-related outcomes: development of new products and services; profitability; market share...
