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Keywords: Legitimacy
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (4): 648–665.
Published: 04 November 2025
... in today’s highly competitive market. Legitimacy, understood as the social perception that an organization’s actions are appropriate and acceptable, plays a key role in this context. Analyzing the impact of perceived value on legitimacy can lead to greater consumer purchase intention, thereby generating both...
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