..., they face challenges in reconciling two different strategies (marketing and profit), which can sometimes be opposite to sustainability. Besides, after a deep search and literature analysis, there is no paper that connects these strategies with sustainability in the manufacturing industry. M1 M2 M3 M31...

... Gestión de la experiencia turística M3 Z32 Z33 Marketing In service marketing, the customer journey includes brand awareness and engagement throughout the pre-purchase, purchase and post–purchase stages, emphasizing the need to thoroughly understand customer experience (Fuller et...

... posconflicto Víctimas Actores armados Comportamiento del consumidor J7 M3 O4 In a world facing a surge in conflicts, particularly the highest since World War II (Figure 1), promoting just, peaceful and inclusive societies aligns with UN Sustainable Development Goal 16. Economic factors...

... Capacidades dinâmicas capacidades de marketing aprendizagem conhecimento rotinas L1 M3 As pointed by Haas and Hansen (2005) , capabilities can turn into core rigidities, and specifically competitive performance is more dependent on how firms use what they know than on how much they know...