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Keywords: M300
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Journal Articles
Academia Revista Latinoamericana de Administracion (2022) 35 (3): 398–412.
Published: 17 June 2022
... Limited Licensed re-use rights only Customer centricity Customer equity Customer lifetime value Brand equity Product management Centralidade no cliente Valor da base de clientes Valor vitalício do cliente Valor da marca Gestão de produtos M310 Marketing M300 Marketing...
