... Bibliometric analysis Business evolution Consumer behavior Inteligencia artificial Marketing Análisis bibliométrico Evolución empresarial Comportamiento del consumidor M31 C38 C55 O33 D83 D91 M31 C38 C55 O33 D83 D91 MP-ECSTIA B3-2023/21 Spanish Ministry of Science...

... Estrategias Industria manufacturera M1 M2 M3 M31 Funding: This research did not receive any specific grant from funding agencies in the public, commercial or not-for-profit sectors. Although it does not have any financial funding, the authors acknowledge CAPES (Coordenação de...

... intelligence Digital advertising Marketing communication Big data and machine learning Análisis bibliométrico Inteligencia artificial Publicidad digital Comunicación de marketing Big data y machine learning M31 Management area: Marketing The application of the following...

... Emerald Publishing Limited Licensed re-use rights only responsabilidad social corporativa fruta etiquetado intención de compra argumentos de sostenibilidad marketing de sostenibilidad M14 M31 Consumer awareness of sustainability issues (Delmas and Colgan, 2018 ; Lisboa et...

... Product Perception M14 M31 Corporate social responsibility practices (CSRPs) are a topic of great academic tradition (Carroll, 2015) that begins to be very important for all types of companies due to its great impact on reputation (Maden et al., 2012). It has recently been...

... Conocimiento de precios Servicios financieros Características relacionadas con el consumidor Características relacionadas con el banco Préstamos de consumo M31 Consumer (consumption, personal) loans are those which are given by banks to consumers in order to meet consumption needs which may...

... aroma considerando el producto (atributos de calidad del objeto) o el individuo quien lo usa (involucramiento del sujeto). Involvement Quality perception Scent marketing Odour recognition Involucramiento Mercadeo del aroma Percepción de calidad Reconocimiento del olor M30 M31...

... satisfação valor percebido imagem responsabilidade social corporativa e valor da marca M31 Companies’ intangible assets, such as patents, brands and copyrights, are valuable tools that ensure financial returns and generate significant results for companies (Carmeli, 2004 ; Flatt...

... exists, and it has increased by tremendous changes, which occurred in a museum environment and forced museums to embrace marketing as part of the solution. M31 gestión de marketing de museos competencia servicios mercado emergente Museum marketing management Competition Services...

... Limited Licensed re-use rights only Comercio móvil confianza satisfacción lealtad oportunismo México M31 Mobile phones have become a marketing instrument with a great potential for advertising, promoting interactivity with the consumer, and/or conducting transactions. The spread...