Keywords: Machine learning algorithms
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Journal Articles

Sustainability and brand polarization in Industry 4.0: a transnational exploratory analysis of social media data using machine learning algorithms

Manuela Escobar-Sierra, Sergio Andrés Osuna-Ramírez
Journal: Academia Revista Latinoamericana de Administracion
Academia Revista Latinoamericana de Administracion 1–29.
https://doi.org/10.1108/ARLA-05-2024-0083
Published: 15 July 2026
... and content analysis on sustainability and branding. A methodological approach was employed, involving the scraping of Instagram posts and comments from Rappi's official accounts across five Latin American countries. The data were analyzed exploratorily using machine learning algorithms, considering features...
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