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Keywords: Marketing and Advertising: General
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Journal Articles
Academia Revista Latinoamericana de Administracion (2022) 35 (3): 398–412.
Published: 17 June 2022
... and Advertising: General M310 Marketing M300 Marketing and Advertising: General Customer, product and brand (CPB) management has guided a great deal of research in the literature. Supporting a customer-centric orientation, researchers have developed methods to estimate how valuable the customers...
