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Keywords: Marketing de servicios
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (4): 600–625.
Published: 12 August 2025
... citizenship behavior Digital transformation Service marketing Destination loyalty Tourism experience management Recorrido del cliente en turismo Experiencescape Co-creación de valor Comportamiento de ciudadanía del cliente Transformación digital Marketing de servicios Lealtad al destino...
