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Keywords: Marketing intensity
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Journal Articles
Academia Revista Latinoamericana de Administracion (2022) 35 (1): 20–36.
Published: 19 November 2021
... of Hannan and Freeman, the study shows the consequences of organizational inertia on marketing intensity and subsequently on firms' financial results. Originality/value This study presents an inter-functional model that links organizational behavior, marketing and finance functions, through the marketing...
