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Keywords: Museum marketing management
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Journal Articles
Academia Revista Latinoamericana de Administracion (2017) 30 (2): 215–230.
Published: 05 June 2017
... en la investigación de la gestión de marketing de museos en el contexto de los mercados emergentes. Purpose The purpose of this paper is to explore the current role of competition as one of the neglected aspects of museum marketing management. It also aims to discover whether museum...
