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Keywords: PMG – price matching guarantees
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Journal Articles
Academia Revista Latinoamericana de Administracion (2013) 26 (3): 356–372.
Published: 18 November 2013
... do not offer direct cuts in prices but promise instead to match lower prices should consumers find them. Purchase intention EDLP – everyday low prices PMG – price matching guarantees Price perception Price promotion strategies Search behavior In the retail industry, two popular...
