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Keywords: Packaging
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Journal Articles
Academia Revista Latinoamericana de Administracion (2014) 27 (1): 138–155.
Published: 27 May 2014
...Ana M. Arboleda; Julio C. Alonso Purpose The purpose of this paper is to evaluate the effect of design awareness on consumers’ purchase intention. Design/methodology/approach The experiment consisted of showing a new beer package design to 185 participants who evaluated it using a self...
