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Keywords: Perceived privacy risk
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (1): 156–182.
Published: 12 March 2025
..., the moderating effects of perceived privacy risk are validated. Originality/value This research contributes to a comprehensive understanding of VVA adoption and presents new business opportunities for companies leveraging this technology. This study contributes to a more holistic understanding...
