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Keywords: Promotion
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Journal Articles
Academia Revista Latinoamericana de Administracion (2022) 35 (2): 148–162.
Published: 10 January 2022
...Esmeralda Crespo-Almendros; M. Belén Prados-Peña; Lucia Porcu; Juan Miguel Alcántara-Pilar Purpose This study seeks to analyze the influence of the consumer's perceived benefits deriving from two different promotional incentives offered via social media on the perceived quality of the heritage...
