... in today’s highly competitive market. Legitimacy, understood as the social perception that an organization’s actions are appropriate and acceptable, plays a key role in this context. Analyzing the impact of perceived value on legitimacy can lead to greater consumer purchase intention, thereby generating both...

... processed through exploratory factor analysis, confirmatory factor analysis and structural equation modeling using the Statistical Package for Social Sciences (SPSS) 24 and AMOS 24. Findings The study highlights that environmental attitudes (EAs) are a direct determinant of the purchase intentions...

..., such as recommendation, purchase intentions and co-creation. Originality/value This study improves the understanding about the effects of the viewer’s emotional bond with esports players and the bond’s impact on the development of positive behaviors toward the sponsoring brand. Propósito El objetivo de este estudio...

...Ana M. Arboleda; Acosta Pilar Purpose This paper evaluates consumers' responses to claims regarding fruit sustainability. The authors compared the effects of this factor on consumers' moral satisfaction and purchase intention with respect to 12 sustainability claims. Design/methodology/approach...

... perceptions of low prices, search behavior and purchase intention. Design/methodology/approach A quasi experiment with three scenarios was conducted to test price promotion effects. Subjects were instructed to respond a questionnaire that included the dependent variables. Findings Results show...