Keywords: Purchasing
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (3): 497–531.
Published: 25 June 2025
...). This study contributes to the field of service innovation by examining the evolution of the purchasing area from a support role to a strategic one, highlighting its potential to enhance a company’s results through technology. According to Xu et al. (2021) , it is essential to explore...

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