...Anderson Betti Frare; Ilse Maria Beuren Purpose This article analyzes the role of the use of management control (MC) to focus organizational attention on startups, orchestrating new product development (NPD) speed and coordination flexibility to improve new product performance (NPP...

...Alexandre Nabil Ghobril Purpose The objective of this study is to investigate how major companies develop innovation projects in partnership with startups through the lens of corporate–startup engagement (CSE). The research aims to analyze the motivations, engagement models and internal validation...