... developed a questionnaire that was distributed online, obtaining 78 observations from music promoters who used the Verkami platform as a means of financing their projects. Based on the data obtained, partial least squares with the extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2...

...Francisco José Liébana-Cabanillas; Elena Higueras-Castillo; Rocío Alonso-Palomo; Arnold Japutra Purpose This study aims to understand the factors influencing the intention to use virtual voice assistants (VVAs) by proposing a theoretical framework based on a modified UTAUT2 model and the theory...